/* v19 — connected service diagrams. Local web roles: PingFang SC 400/600;
   body 18/16px, supporting text 14/13px; navy strategy, gold connection,
   original platform marks retain their own colors. No animated data or text. */
.planning-page,.brand-content-page{--plan-line:#c7d2e3;--plan-muted:#596578;--plan-gold:#b58e48;--plan-surface:#f2f4f8;font-size:18px}
.planning-page h4,.brand-content-page h4{margin:0;font-size:24px;font-weight:600;line-height:1.45;letter-spacing:-.025em}
.plan-heading{display:flex;justify-content:space-between;align-items:end;gap:50px;margin-bottom:48px}
.plan-heading h2{font-size:44px;line-height:1.28}
.plan-heading>p{font-size:17px;line-height:1.8;color:var(--plan-muted);max-width:350px}
.planning-section{padding:90px 0;background:var(--plan-surface)}
.strategy-tree{position:relative}
.tree-stage{display:grid;grid-template-columns:190px minmax(0,1fr);gap:30px;padding-bottom:62px;position:relative}
.tree-stage:last-child{padding-bottom:0}
.stage-marker{position:relative;z-index:1}
.stage-marker>span{display:grid;place-items:center;width:48px;height:48px;border:1px solid var(--plan-line);border-radius:50%;background:white;color:var(--navy);font-size:16px;font-weight:600;margin-bottom:20px}
.stage-marker h3{font-size:23px;color:var(--navy);line-height:1.5;padding-left:57px}
.tree-stage:not(:last-child):before{content:'';position:absolute;left:23px;top:48px;bottom:0;width:2px;background:var(--plan-line)}
.stage-body{min-width:0}
.diagnosis-branches{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.plan-node{background:#fff;border:1px solid #d9e0eb;border-radius:20px;padding:28px;box-shadow:0 12px 26px #08265f07;position:relative}
.node-kicker{font-size:14px;font-weight:600;line-height:1.6;color:var(--plan-muted);margin-bottom:12px}
.plan-node>p:not(.node-kicker){font-size:16px;color:var(--plan-muted);line-height:1.85;margin-top:16px}
.vrio-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px 10px;margin-top:25px}
.vrio-grid dt{font-size:16px;font-weight:600;display:flex;align-items:center;gap:8px}
.vrio-grid b{font-size:19px;font-weight:600;color:var(--navy);width:28px;height:30px;background:#edf2fa;border-radius:6px;text-align:center}
.vrio-grid dd{font-size:14px;color:var(--plan-muted);margin-top:5px}
.pestel-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:9px;margin-top:25px}
.pestel-grid span{font-size:14px;color:var(--navy);text-align:center;background:#f0f3f8;border-radius:6px;padding:5px 2px}
.plan-node .node-foot{font-size:14px;border-top:1px solid #e5e9ef;padding-top:15px}
.branch-merge{height:40px;margin:0 25%;border:solid var(--plan-line);border-width:0 2px 2px;position:relative;border-radius:0 0 10px 10px}
.branch-merge:after{content:'';position:absolute;top:100%;left:50%;height:20px;border-left:2px solid var(--plan-line)}
.strategy-decision{margin-top:20px;padding:28px 32px;background:var(--navy);color:#fff;border-radius:18px;box-shadow:0 18px 26px #08265f12;position:relative}
.strategy-decision:before{content:'';position:absolute;top:-5px;left:calc(50% - 5px);width:8px;height:8px;background:var(--plan-gold);border-radius:50%}
.strategy-decision .node-kicker{color:#d9bd82}
.strategy-decision>p{color:#dbe4f3;font-size:16px;line-height:1.9;margin-top:15px}
.planning-choices{background:#fff;border:1px solid #d9e0eb;border-radius:20px;padding:30px;display:grid;grid-template-columns:1fr 1fr;gap:30px;box-shadow:0 12px 26px #08265f07}
.planning-choices>article+article{border-left:1px solid #dce3ed;padding-left:30px}
.planning-choices p:not(.node-kicker){font-size:16px;line-height:1.85;color:var(--plan-muted);margin-top:15px}
.platform-split{height:40px;margin:0 25%;border:solid var(--plan-line);border-width:2px 2px 0;position:relative;margin-top:24px;border-radius:10px 10px 0 0}
.platform-split:before{content:'';position:absolute;bottom:100%;left:50%;height:24px;border-left:2px solid var(--plan-line)}
.media-branches{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.media-node{background:white;border:1px solid #d9e0eb;border-radius:20px;padding:27px 28px;box-shadow:0 14px 26px #08265f08}
.media-brand{display:flex;align-items:center;gap:18px;min-height:46px;margin-bottom:25px;flex-wrap:wrap}
.media-brand>img{width:auto;max-width:91px;height:39px;object-fit:contain}
.media-brand>.media-juguang{max-width:143px;width:143px;height:auto;max-height:30px}
.media-node>p{font-size:16px;line-height:1.85;color:var(--plan-muted);margin-top:17px}
.media-node>span{display:block;font-size:13px;color:var(--navy);line-height:1.8;margin-top:20px;padding-top:15px;border-top:1px solid #e4e8ef}
.plan-caption{font-size:14px;line-height:1.85;color:var(--plan-muted);margin-top:22px}
.execution-chain{display:grid;grid-template-columns:repeat(4,1fr);gap:0;list-style:none;background:white;border:1px solid #d9e0eb;border-radius:20px;box-shadow:0 14px 26px #08265f07;overflow:hidden}
.execution-chain>li{position:relative;padding:25px 20px;min-width:0;border-right:1px solid #dce3ed}
.execution-chain>li:last-child{border:0}
.execution-chain>li>span{display:block;font-size:13px;color:var(--plan-gold);margin-bottom:18px}
.execution-chain h4{font-size:19px}
.execution-chain p{font-size:15px;color:var(--plan-muted);line-height:1.8;margin-top:14px}
.feedback-loop{display:flex;gap:20px;padding:26px 28px;margin-top:24px;background:#e8edf5;border:1px solid #d4deed;border-radius:16px}
.feedback-loop>span{font-size:36px;color:var(--plan-gold);line-height:1.2}
.feedback-loop h4{font-size:21px;color:var(--navy)}
.feedback-loop p{font-size:16px;line-height:1.85;color:var(--plan-muted);margin-top:10px}
.framework-source{margin:32px 0 0 220px;font-size:13px;color:var(--plan-muted)}
.framework-source summary{width:fit-content}
.framework-source>p{margin-top:12px;line-height:1.9}
.framework-source a{color:var(--blue);display:block}
.delivery-route{list-style:none;position:relative;margin-top:45px}
.delivery-route>li{display:grid;grid-template-columns:68px 1fr;gap:32px;position:relative;padding-bottom:32px}
.delivery-route>li:not(:last-child):before{content:'';position:absolute;top:40px;bottom:-3px;left:22px;border-left:2px solid #d1dbea}
.delivery-index{position:relative;z-index:1;display:grid;place-items:center;align-self:start;font-size:14px;font-weight:600;background:#edf2fa;border:1px solid #cfd9e9;border-radius:50%;color:var(--navy);height:46px;width:46px;margin-top:26px}
.delivery-body{padding:30px 34px;border:1px solid #dce3ed;border-radius:18px;background:#fff;box-shadow:0 12px 27px #08265f06}
.delivery-body h3{font-size:26px;color:var(--navy)}
.delivery-body>p:not(.delivery-role){font-size:18px;color:var(--plan-muted);line-height:1.9;margin-top:14px}
.delivery-output{display:grid;grid-template-columns:42px 1fr;gap:14px;border-top:1px solid #e4e8ee;margin-top:22px;padding-top:18px}
.delivery-output>span{font-size:13px;color:var(--plan-gold);padding-top:3px}
.delivery-output p{font-size:16px;line-height:1.8;color:var(--navy)}
.brand-value-section{padding:55px 0 85px;background:#f5f6f9}
.brand-value-head{padding-top:20px;max-width:820px}
.brand-value-head h2{font-size:44px;line-height:1.3}
.brand-value-head>p:not(.eyebrow){font-size:19px;color:var(--plan-muted);line-height:1.9;margin-top:27px}
.brand-value-board{display:grid;grid-template-columns:.85fr 1.3fr;gap:60px;margin-top:45px;align-items:center}
.brand-core{position:relative;background:var(--navy);color:white;border-radius:22px;padding:35px 36px;box-shadow:0 22px 40px #08265f17}
.brand-core>p:first-child{font-size:14px;color:#d9bd82;margin-bottom:10px}
.brand-core>h3{font-size:38px;color:#fff}
.asset-stack{margin:27px 0;display:grid;gap:10px}
.asset-stack>span{position:relative;display:block;background:#ffffff0e;border:1px solid #ffffff2b;border-radius:9px;padding:12px 18px;font-size:17px}
.asset-stack>span:nth-child(2){margin-left:10px;margin-right:-10px}
.asset-stack>span:nth-child(3){margin-left:20px;margin-right:-20px}
.asset-stack>span:nth-child(4){margin-left:30px;margin-right:-30px}
.brand-core .core-note{color:#cfdbed;font-size:15px;line-height:1.8;margin-top:30px}
.brand-value-results article{display:flex;gap:22px;padding:26px 0;border-bottom:1px solid #d5dce6}
.brand-value-results article:last-child{border-bottom:0}
.brand-value-results article>span{color:var(--plan-gold);font-size:14px;margin-top:5px}
.brand-value-results h3{font-size:25px;color:var(--navy)}
.brand-value-results p{font-size:18px;color:var(--plan-muted);line-height:1.9;margin-top:13px}
.touchpoint-map{border:1px solid #d6deeb;background:#f7f9fc;border-radius:24px;padding:36px 28px 28px}
.touchpoint-root{display:flex;align-items:center;gap:26px;justify-content:center;padding:0 10px}
.touchpoint-root>img{width:156px;border-radius:9px;flex-shrink:0}
.touchpoint-root h3{font-size:25px;color:var(--navy)}
.touchpoint-root p{font-size:16px;color:var(--plan-muted);margin-top:5px}
.touchpoint-trunk{height:55px;position:relative;margin:0 10% 0}
.touchpoint-trunk:before{content:'';position:absolute;top:0;left:50%;height:30px;border-left:2px solid var(--plan-line)}
.touchpoint-trunk:after{content:'';position:absolute;bottom:0;left:0;right:0;height:25px;border:solid var(--plan-line);border-width:2px 2px 0;border-radius:8px 8px 0 0}
.touchpoint-channels{display:grid;grid-template-columns:repeat(5,1fr);gap:12px}
.touchpoint-channels>article{position:relative;min-width:0;background:#fff;border:1px solid #dbe2ec;border-radius:15px;padding:23px 18px;box-shadow:0 10px 18px #08265f06}
.touchpoint-channels>article:nth-child(n+2):nth-child(-n+4):before{content:'';position:absolute;height:25px;border-left:2px solid var(--plan-line);bottom:100%;left:50%}
.touchpoint-brand{display:flex;flex-direction:column;align-items:start;gap:17px;margin-bottom:17px}
.touchpoint-brand>img{height:34px;width:auto;max-width:87px;object-fit:contain}
.touchpoint-brand>svg{width:34px;height:34px;fill:none;stroke:var(--navy);stroke-width:1.5}
.touchpoint-brand h3{font-size:20px;white-space:nowrap}
.touchpoint-channels p{font-size:15px;line-height:1.85;color:var(--plan-muted)}
.touchpoint-channels article>span{font-size:12px;display:block;color:var(--navy);padding-top:17px;margin-top:20px;border-top:1px solid #e5e9f0;line-height:1.8}
.brand-content-page .feature{padding-top:15px}
@media(max-width:1050px){
 .tree-stage{grid-template-columns:150px minmax(0,1fr);gap:22px}.stage-marker h3{font-size:21px;padding-left:52px}.plan-node{padding:23px}.plan-node h4{font-size:22px}.diagnosis-branches{gap:16px}.plan-heading h2,.brand-value-head h2{font-size:38px}.media-branches{gap:16px}.media-brand{height:auto;min-height:46px}.media-brand>.media-juguang{max-width:122px}.execution-chain{grid-template-columns:1fr 1fr}.execution-chain>li:nth-child(2){border-right:0}.execution-chain>li:nth-child(-n+2){border-bottom:1px solid #dce3ed}.framework-source{margin-left:172px}.brand-value-board{gap:35px}.touchpoint-channels{grid-template-columns:repeat(3,1fr);gap:15px}.touchpoint-channels>article:nth-child(n):before{display:none}.touchpoint-trunk{margin:0 17%}.touchpoint-channels>article:nth-child(2):before{display:block}.touchpoint-channels>article:nth-child(4),.touchpoint-channels>article:nth-child(5){grid-column:span 1}.touchpoint-channels>article:last-child{grid-column:span 2}.touchpoint-brand{flex-direction:row;align-items:center;gap:14px}.touchpoint-brand h3{font-size:18px}.touchpoint-brand>.touchpoint-xhs{max-width:64px;height:30px}
}
@media(max-width:760px){
 .planning-page,.brand-content-page{font-size:16px}.planning-section{padding:62px 0}.plan-heading{display:block;margin-bottom:34px}.plan-heading h2,.brand-value-head h2{font-size:32px}.plan-heading>p{font-size:16px;margin-top:20px}.tree-stage{display:block;padding:0 0 48px 24px}.stage-marker{display:flex;align-items:center;gap:15px;margin-bottom:23px;margin-left:-24px}.stage-marker>span{width:38px;height:38px;flex-shrink:0;font-size:13px;margin:0}.stage-marker h3{font-size:22px;line-height:1.4;padding-left:0}.stage-marker h3 br{display:none}.tree-stage:not(:last-child):before{left:18px;top:38px}.stage-body{position:relative}.diagnosis-branches{grid-template-columns:1fr;gap:18px}.plan-node{padding:24px;border-radius:16px}.planning-page h4{font-size:22px}.plan-node>p:not(.node-kicker){font-size:16px}.node-kicker{font-size:13px}.plan-node .node-foot{font-size:14px}.branch-merge{border:0;height:26px;margin:0;position:relative}.branch-merge:after{top:0;height:26px}.strategy-decision{margin-top:0;padding:25px 24px;border-radius:16px}.strategy-decision>p{font-size:15px}.planning-choices{display:block;padding:24px;border-radius:16px}.planning-choices>article+article{padding:23px 0 0;margin-top:23px;border:0;border-top:1px solid #dce3ed}.platform-split{height:27px;margin-top:20px}.platform-split:before{height:20px}.media-branches{grid-template-columns:1fr;gap:16px}.platform-split{border:0;height:26px;margin:0}.platform-split:before{top:0;height:26px}.media-node{padding:24px;border-radius:16px}.media-brand{gap:15px;margin-bottom:17px}.media-brand>.media-juguang{max-width:113px}.plan-caption{font-size:13px}.execution-chain{grid-template-columns:1fr;overflow:visible;border-radius:16px}.execution-chain>li:nth-child(n){padding:21px 24px;border:0;border-bottom:1px solid #dce3ed}.execution-chain>li:last-child{border-bottom:0}.execution-chain>li>span{margin-bottom:9px}.execution-chain h4{font-size:21px}.execution-chain p{font-size:16px;margin-top:10px}.feedback-loop{padding:24px;gap:13px}.feedback-loop>span{font-size:29px}.feedback-loop h4{font-size:21px}.feedback-loop p{font-size:16px}.framework-source{margin:25px 0 0 24px}.delivery-route{margin-top:30px}.delivery-route>li{grid-template-columns:29px minmax(0,1fr);gap:12px;padding-bottom:22px}.delivery-index{width:29px;height:29px;font-size:11px;margin-top:22px}.delivery-route>li:not(:last-child):before{left:14px;top:40px}.delivery-body{padding:22px 20px;border-radius:14px}.delivery-body h3{font-size:23px}.delivery-body>p{font-size:16px;line-height:1.85}.delivery-output{display:block;margin-top:18px;padding-top:15px}.delivery-output>span{display:block;margin-bottom:8px;font-size:13px}.delivery-output p{font-size:15px}.brand-value-section{padding:35px 0 60px}.brand-value-head{padding-top:10px}.brand-value-head>p:not(.eyebrow){font-size:17px;margin-top:24px}.brand-value-board{grid-template-columns:1fr;gap:22px;margin-top:32px}.brand-core{padding:30px 35px 30px 28px}.brand-core h3{font-size:34px}.asset-stack>span{font-size:16px}.asset-stack>span:nth-child(4){margin-left:21px;margin-right:-21px}.brand-value-results article{padding:24px 0;gap:18px}.brand-value-results h3{font-size:24px}.brand-value-results p{font-size:17px}.touchpoint-map{padding:26px 20px;border-radius:18px}.touchpoint-root{display:block;padding:0}.touchpoint-root>img{width:131px;margin-bottom:20px}.touchpoint-root h3{font-size:24px}.touchpoint-root p{font-size:15px}.touchpoint-trunk{height:30px;margin:0 0 0 18px}.touchpoint-trunk:before{left:0;height:30px}.touchpoint-trunk:after{display:none}.touchpoint-channels{grid-template-columns:1fr;padding-left:18px;border-left:2px solid var(--plan-line);margin-left:18px;gap:18px}.touchpoint-channels>article:nth-child(n){grid-column:auto;padding:23px;position:relative}.touchpoint-channels>article:nth-child(n):before{display:block;left:-20px;top:31px;width:19px;height:0;border:0;border-top:2px solid var(--plan-line)}.touchpoint-brand{gap:17px}.touchpoint-brand h3{font-size:21px;white-space:normal}.touchpoint-channels p{font-size:16px}.touchpoint-channels article>span{font-size:13px;margin-top:16px;padding-top:13px}.touchpoint-brand>.touchpoint-xhs{max-width:68px;height:31px}
}
@media(max-width:350px){.tree-stage{padding-left:16px}.stage-marker{margin-left:-16px}.plan-node,.planning-choices,.media-node{padding:21px}.media-brand>.media-juguang{max-width:93px}.plan-heading h2{font-size:29px}.brand-value-head h2{font-size:26px}.touchpoint-map{padding:24px 16px}.touchpoint-channels>article:nth-child(n){padding:20px}.touchpoint-brand{flex-wrap:wrap}.delivery-route>li{gap:9px}.delivery-body{padding:22px 17px}}

/* Platform profiles: same reading hierarchy, separate monthly/daily reach. */
.platform-profile{margin-top:24px}.platform-profile>div{padding-block:19px;border-top:1px solid #e2e7ef}.platform-profile dt{font-size:14px;color:#7a6b50;font-weight:600;line-height:1.6;margin-bottom:9px}.platform-profile dd{font-size:16px;color:var(--plan-muted);line-height:1.85}.platform-profile dd strong{font-size:38px;letter-spacing:-.035em;font-weight:600;color:var(--navy);line-height:1.25;margin-right:6px}.platform-profile dd small{display:block;font-size:12px;line-height:1.8;color:#738097;margin-top:7px}.media-node{display:flex;flex-direction:column}.media-node>.text-link{font-size:16px;margin-top:auto;padding-top:15px}.platform-source{font-size:12px;line-height:1.9;color:#68768b;margin-top:20px}.platform-source a{text-decoration:underline;text-underline-offset:3px}.delivery-body>.delivery-role{font-size:15px;font-weight:600;line-height:1.6;letter-spacing:.12em;color:#947137;margin:0 0 9px}.delivery-body h3{font-size:28px}
@media(max-width:1050px) and (min-width:761px){.media-branches{grid-template-columns:1fr}.platform-split{margin:0 50%;height:30px;border-width:0 0 0 2px;border-radius:0}.platform-split:before{display:none}.media-brand{gap:18px}}
@media(max-width:760px){.platform-profile>div{padding-block:18px}.platform-profile dt{font-size:14px}.platform-profile dd{font-size:16px}.platform-profile dd strong{font-size:36px}.platform-source{font-size:12px}.delivery-body>.delivery-role{font-size:14px;margin-bottom:7px}.delivery-body h3{font-size:25px}}